Commerce & Operations · 2025
WholeMark
Scattered spreadsheets and disconnected tools replaced with one platform that finally gave the team visibility and control over operations.
1,248
98%
12
Timeline
12 weeks
Team
7 engineers, 1 designer, 1 product manager
Services
The situation
WholeMark was growing fast and still running on spreadsheets and messaging groups. Nobody had a clear, current picture of operations, and every report was a manual scramble that was out of date by the time it was finished.
They needed one system that matched how the business really worked, with room to add intelligence on top once the foundation was solid rather than bolted on too early.
A few choices that mattered.
The decisions that shaped the build, and why we made them.
We replaced the whole patchwork
Instead of adding another tool to the pile, we built a single operations platform that the scattered spreadsheets and chats could finally retire into.
Foundation before intelligence
We got the workflows, dashboards, and data right first, so AI could be layered on later where it compounds instead of papering over a shaky base.
Designed for the people running operations
We shaped it around the daily reality of the team, so visibility and control replaced the manual chase for status.
What Zeto owned.
The parts of this engagement that were ours end to end, not handed off between vendors.
- Product strategy for replacing the patchwork with one platform
- The workflows, dashboards, and portals for daily operations
- A clean data foundation, ready for AI where it pays off
- The build itself, shaped around the team running operations
What went into production.
- A single operations platform replacing spreadsheets and chat groups
- Workflows, dashboards, and portals for day-to-day operations
- Real-time visibility into what was previously manual and delayed
- A clean data foundation ready for AI where it pays off
What it added up to.
Twelve weeks to a single platform the spreadsheets and chat groups could retire into.
platform replacing many
operations visibility
foundation
manual reporting
In plain words
The spreadsheets and group chats were retired into one platform, and the team finally got real-time visibility and control over operations. With the foundation solid, AI can now be added exactly where it compounds rather than where it merely impresses.
Let's build something that compounds.
Bring your objective and your constraints. We will come back with a focused execution path, and we stay accountable to the outcome.