Most product teams spend months in planning phases before writing a single line of code. We take a different approach. Our 90-day framework is designed to get real products into real users hands quickly, without sacrificing quality or scalability.
Phase 1: Discovery (Weeks 1-2)
The first two weeks are dedicated entirely to understanding. We work closely with founders and stakeholders to map out the problem space, identify core user needs, and define what success looks like.
- Stakeholder interviews and alignment sessions
- User research synthesis and persona development
- Competitive landscape analysis
- Technical feasibility assessment
- MVP scope definition and feature prioritization
The goal of discovery is not a perfect plan — it is enough clarity to start building with confidence.
Phase 2: Design (Weeks 3-4)
With a clear scope, we move into design. This is not about creating pixel-perfect mockups for every screen. It is about establishing the core user experience and visual system that will guide development.
- Information architecture and user flows
- Wireframes for critical paths
- High-fidelity design for key screens
- Design system foundations
- Developer handoff documentation
Phase 3: Development (Weeks 5-10)
Development runs in two-week sprints with continuous deployment. We build production-grade code from day one — no throwaway prototypes that need to be rebuilt later.
- Sprint 1: Core infrastructure and authentication
- Sprint 2: Primary user flows and data models
- Sprint 3: Secondary features and integrations
Phase 4: Launch (Weeks 11-12)
The final two weeks focus on polish, testing, and launch preparation. We work with your team to ensure a smooth rollout and establish the foundation for ongoing iteration.
- QA and bug fixing
- Performance optimization
- Analytics and monitoring setup
- Launch support and documentation
- Post-launch iteration planning
Why 90 days works
Constraints create focus. A 90-day timeline forces hard decisions about scope and priorities. It prevents feature creep and endless refinement cycles. Most importantly, it gets you to market faster — where you can start learning from real users instead of assumptions.